Working In Marketing

Many students and recent graduates will tell you that they are interested in a career in marketing, though some don’t really know what that means, and those who do might have a very different idea of what marketing really is.

That’s because marketing covers many different kinds of activities that companies undertake – some creative, some analytical, some strategic – though they all involve the relationship between a company and the ‘market’ it operates in, and normally involve some kind of communication between a company and its market.

If that doesn’t make sense, don’t worry, check out the unicornjobs.com guide to working in marketing and things should become a bit clearer – helping you decide what kinds of marketing job you want, and then to look for that first job.

The marketing sector sits very closely alongside the advertising sector (and some would argue advertising is actually part of marketing). Therefore if you are considering a career in marketing you might want to check out our guide to working in advertising too.

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