unicornnews: Innocent resurrect grandma song

I’m not convinced this is what the world needs in 2009, but smoothies brand Innocent is planning on reforming the St Winifred’s School Choir of 1980 this Christmas to re-release their Christmas number one single from that year, ‘There’s No One Quite Like Grandma’.

It’s all part of the drinks brand’s annual cause-related marketing initiative the Big Knit campaign, in which people all over the country knit special mini woolly hats which are placed on top of bottles of the smoothie drinks and sold in aid of Age Concern.

Frank PR are behind the St Winifred’s add on to this year’s Big Knit campaign. The agency’s Graham Goodkind told PR Week: ‘We are confident that reuniting St Winifred’s School Choir and re-releasing their 80s hit will generate plenty of talkability and give fresh impetus to the Big Knit”.

Posted Monday October 12 2009

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