unicornnews: Facebook king with youth

Facebook is more popular among young people than Twitter according to a new survey by research firm nfpSynergy. I’m not 100% sure it’s sensible to compare these two web platforms, given they perform quite different tasks, but it is still interesting to see that Facebook – which seemed to slightly fall out of favour last year – is now stronger than ever in the social networking stakes.

In the latest edition of its Youth Engagement monitor, nfpSynergy found that 72% of 11–15 year olds used Facebook, versus 28% on Bebo, 25% on MySpace and 12% on Twitter. In the 17–25 demographic 80% used Facebook. 

What this shows for those communicators focused on social media is that while Twitter is the social networking tool that has garnered the most media attention in the last six months, those trying to engage young consumers should still be putting their energy into Facebook-based campaigns.

Posted Tuesday September 8 2009 by Chris Cooke

Related categories: Digital PR & Viral Marketing Social Media